Client
LIVEWYER IO
A strategy focused on increasing your online visibility, search rankings, and targeted audience growth. To achieve these goals, we’ll use a targeted SEO strategy, audience-focused content, and engaging social media to boost brand authority, attract more traffic, and drive conversions within the tech industry.
OVERVIEW
Livewyer (great name by the way) is a UK-based tech services provider specialising in [specific tech solutions, e.g., cloud computing, cybersecurity, SaaS platforms]. The business is currently looking to enhance its online presence to boost brand visibility, improve search rankings, and better target its ideal audience. Their primary digital marketing goals are to drive more organic traffic, achieve higher search rankings for industry-specific keywords, and establish authority within the tech sector.
To support these goals, our strategy will focus on a robust SEO campaign to increase organic search visibility, targeted content marketing that aligns with audience needs, and social media initiatives aimed at engaging and growing their target audience. By implementing these efforts, we believe your website will be positioned to attract more relevant traffic, improve conversion rates, and ultimately grow their client base within the competitive tech industry.
Client Information
- Client Name: LiveWyer
- Audit Date: 25 October 2024
- Prepared By: R Barr
- Website: www.livewyer.io
- Business Overview: A tech services company focused on increasing its online visibility, search rankings, and audience targeting. To achieve these goals, we’ll use a targeted SEO strategy, audience-focused content, and engaging social media to boost brand authority, attract more traffic, and drive conversions within the tech industry.
Executive Summary
This audit provides a comprehensive overview of your digital marketing performance, identifying key areas for improvement and optimisation. We have reviewed your current performance across multiple channels and recommended actions to enhance your strategy.
- Primary Focus: SEO, Linkedin, and Content Marketing
- Audit Period: Last 12 Months
Key Findings:
- Summary of performance in key areas
- Major gaps or opportunities
- Strategic recommendations for improvement
1. Website Performance Analysis
1.1. Website Speed & User Experience
- Page Load Speed Desktop: 1.97 seconds / GREAT
- Page Load Speed Desktop: 10.17 seconds / POOR
- Mobile Responsiveness: [Does the site adapt well to mobile?]
- Core Web Vitals: [LCP, FID, CLS scores]
Recommendations:
- Optimise images and other media for faster load times
- Ensure all pages are mobile-friendly
- Improve overall UX/UI by refining navigation, layout, and CTAs
1.2. SEO Performance
- Organic Traffic Overview: Data from Google Analytics.
- Keyword Ranking: See CSV file contained in the report
- On-Page SEO:
- Title Tags & Meta Descriptions: Not optimised and keyword rich.
- Headings (H1, H2, etc.): Not properly structured and keyword-optimised.
- URL Structure: Some URLs are too long, not descriptive, or SEO-friendly.
- Internal Linking: Poor use of internal links for navigation and SEO purposes.
Recommendations:
- Improve keyword targeting on key landing pages
- Rewrite meta tags to be more compelling and keyword-rich
- Optimise content for higher-ranking keywords
- Enhance internal linking between relevant pages
1.3. Technical SEO
- Crawlability & Indexability: Identified crawl issues, such as 404 errors, broken links, etc.
- XML Sitemap & Robots.txt: Not properly set up?
- Duplicate Content Issues: Duplicate content or thin content that might impact SEO.
Recommendations:
- Fix broken links and 404 errors
- Ensure sitemap and robots.txt are updated and submitted
- Address duplicate content with canonical tags or redirects
2. Audience Growth & Traffic Potential
- Current Monthly Organic Traffic: 500 visitors.
- Traffic Growth Goal: Increase to 2,000 monthly visitors by [target date].
- Opportunities Identified: Ranking for long-tail keywords, creating targeted content, and improving backlink profiles.
Recommendations:
- Develop content aligned with user intent and trending industry topics.
- Leverage social media and email marketing for content distribution.
- Build a robust backlinking strategy (see section below).
3. Backlinking Strategy
- A robust backlink campaign is critical for building domain authority and improving rankings for new and existing pages.Option 1: Manual Backlink Building
- Identify industry-relevant websites and request backlinks for high-value content.
- Leverage guest blogging to gain authoritative backlinks.
- Partner with influencers or industry leaders for content collaborations.
Option 2: Buying Backlinks
- Use monthly or one-time packages for quality contextual links from trusted websites.
- Focus on backlinks from sites with high domain authority (DA 40+).
- Ensure a natural backlink profile by diversifying link sources and pacing acquisition.
Why Backlinking Matters:
- Backlinks signal trust and authority to search engines, boosting rankings.
- New pages benefit from early traction, ensuring faster indexing and visibility.
- Quality backlinks help attract targeted traffic, meeting your growth goals.
4. Competitive Analysis
- Competitors Reviewed: 5
- Current Gaps: Competitors rank higher due to superior content quality, deeper backlinks, and better on-page optimisation.
Recommendations:
- Create better-targeted content to fill keyword gaps.
- Emulate competitors’ backlinking strategies with a focus on high-quality sources.
5. Analytics & KPIs for Measurement
To measure progress toward your goals, track the following metrics:
- Domain Authority: Increase from DA15 to DA50.
- Organic Traffic: Grow from 500 to 2,000 visitors/month.
- CTR: Improve from current CTR of 1.8%
- Keyword Rankings: Track movement in rankings for targeted keywords.
Conclusion
This report highlights actionable strategies to strengthen your SEO performance. By addressing technical issues, improving content quality, and implementing a strategic backlinking campaign, your website can achieve better rankings, higher organic traffic, and more leads.
Let’s schedule a follow-up meeting to discuss next steps and begin implementing these changes.
Supporting Data: Analytics screenshots, SEO tool reports, and CSV files.
Glossary:
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- Domain Authority (DA): A score predicting a site’s ability to rank on search engines.
- CTR (Click-Through Rate): Percentage of users clicking on your search result.
- H1, H2, H3 Tags: HTML elements used to define heading structures on a webpage.
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