Felipe Rizzo

I’m a father of three, photographer in my spare time, and based in South London.

My role at V8 Digital is simple: speak to people, understand what’s actually going on, and figure out whether we’re the right fit to help.

Before working in digital environments, I spent years in creative and communication-focused roles, including publishing, journalism, and campaign development across multiple industries. Technology has always been a personal interest, long before smartphones and algorithms became part of everyday life.

What interests me most is not the technology itself, but how people interact with it. How businesses communicate. How customers search, compare, hesitate, and make decisions. Sometimes the biggest problems aren’t technical at all — they’re operational, structural, or simply the result of too much noise.

Most conversations start the same way: understanding the environment first, then figuring out whether something can be improved, simplified, or connected more effectively.