Parlay Games Inc

Through meticulous keyword research, we identified and prioritised the most effective industry-specific keywords, focusing on terms with high intent—such as ‘Bingo Online'—to attract players actively looking to play. By targeting these high-value keywords, we tailored an SEO strategy designed to optimise the website for improved visibility and relevance.

This strategic implementation resulted in a remarkable transformation: organic traffic surged from 6k to 48k monthly, driven by securing a top 3 Google ranking for these highly competitive keywords. This success highlights the power of aligning targeted keyword strategies with user intent to achieve substantial growth in traffic and engagement.