Last Month Over 2.5K People Searched for on UK Google Alone
Consumers increasing proclivity for online purchasing has been driven by necessity in recent months, but these purchasing behaviours are here to stay. As brand owners increasingly invest in the channel, markets must be assessed on their own merits with a bespoke strategy developed. This is especially important as government regulations for alcohol eCommerce may evolve as the channel continues to grow,” says Guy Wolfe, Strategic Insights Manager at IWSR Drinks Market Analysis.
Alcohol eCommerce Value in 2020, to Reach US$24 Billion
As consumers continue to adjust to the effects of Covid-19, beverage alcohol eCommerce has become an increasingly important retail channel across the globe. Based on new IWSR research, IWSR forecasts that the value of alcohol eCommerce will increase by 42% this year, across 10 core markets, to reach US$24 billion. In comparison, alcohol eCommerce value in those markets grew by 11% in 2019.
The 10 core markets included in IWSR’s new comprehensive Global eCommerce Strategic Study (Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK, and the US) collectively represent over 90% of total alcohol eCommerce value. The report also examined an additional 10 “markets to watch” (Mexico, Colombia, Argentina, Netherlands, Israel, Nigeria, Kenya, South Africa, Singapore, and the Philippines.) Across all of those 20 markets, IWSR expects the total value of alcohol eCommerce to exceed US$40 billion by 2024.
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