Please allow me to introduce myself...

I’ve been building websites and working online since 2002, back when the internet still screamed through a dial-up connection. My first real mentor was Corey Rudl — a pioneer of “internet marketing” — yes, the term digital marketing hadn’t been invented yet. And anyone who was there knows the significance of that.

Truth is, I never set out to become a digital marketing expert. It happened by accident. Back then, I couldn’t afford to pay someone to build me a website to sell prints of my work (I was a photographer — still am), so I taught myself. But I couldn’t afford SEO or PPC either, so I learned those too. That pattern stuck — every gap, I closed by learning. And over time, digital marketing became part of who I am.

I’ve done eBay, dropshipping, affiliate marketing, private blog networks and still do Amazon FBA. I’ve worn black hats, white hats, grey hats — damn, I've even worn rainbow-coloured hats. I’ve built and flipped multiple digital assets, and still own a few. I’ve worked with big companies, led teams, launched campaigns, and I’ve also crashed, burned, and come back swinging. There’s hardly a corner of digital marketing I haven’t touched,  a stone left unturned.

This industry is full of self-proclaimed gurus and experts with shiny new strategies and get-rich-quick schemes. I’ve been around long enough to know none of them last. What does? Constant learning and consistency — the things I’ve spent two decades doing, not talking about.

Since my teens in the late ’90s, finding ways to work remotely and make a living online has been my number-one priority — long before social media, YouTube, or Myspace existed, or COVID-19 made “remote work” a trending necessity. And I haven’t commuted once since 2002…