Multi-Location Hospitality Group
Fragmented booking visibility across paid media, organic search, and third-party platforms.
Since 2020, campaign structure, targeting, and acquisition strategy were refined to reduce dependency on paid ads and third-party aggregators. Improvements focused on keyword intent, smarter bidding control, and reducing wasted spend — resulting in a 69% reduction in advertising costs while improving traffic quality, click-through rates, and direct conversions.
YEAR
2020
SERVICES
Digital Optimisation
CLIENT
Multi-Location Hospitality Group