Telco & IT Consultancy
Complex lead-generation environment with low visibility into customer acquisition quality.
Paid advertising costs were reduced by 67% over a 12-month period while improving traffic quality and increasing lead generation by 917% over two years. Performance improvements came from narrowing keyword targeting towards fewer, higher-converting search terms, combined with tighter campaign control, manual bidding, and a structured exclusion strategy.
The result was a more efficient acquisition environment with lower bounce rates, higher click-through rates, improved traffic quality, and stronger overall return on ad spend.
YEAR
2020
SERVICES
Digital Optimisation
CLIENT
Telco & IT Consultancy