Online Fine Art Retail
Operational inefficiencies caused by disconnected ecommerce and reporting systems.
Online Fine Art Retailer benefited from a full website restructure focused on improving customer flow, reducing friction during the purchase journey, and creating a clearer ecommerce experience overall. Keyword research identified stronger buying-intent search terms with lower acquisition costs, improving traffic quality while reducing paid advertising spend by over 50%.
The result was a more efficient acquisition environment, with better alignment between search intent, landing experience, and customer behaviour.
YEAR
2022
SERVICES
Digital Optimisation
CLIENT
Online Fine Art Retail